Company Profile
Shenzhen Xinyuanrun Product Information Technology Co., Ltd. (Newtrack) is a high-tech enterprise specializing in the research, development, production, and sales of electronic products and intelligent GPS positioning solutions. Headquartered in Bao'an District, Shenzhen, with a nationwide network of product partners and service outlets, the company integrates global satellite positioning, IoT, and cloud computing technologies. Focused on four core businesses—pet tracking, senior safety, child safety, and vehicle tracking—Newtrack delivers trusted location services for customers in family safety, fleet management, asset tracking, the pet economy, and the silver economy. In pet tracking, we provide collar and harness terminals, geofencing, and loss alerts for pet retailers, insurers, and the broader pet economy. For senior safety, we support one-click SOS, prolonged inactivity reminders, and family connectivity to support at-home and community wellness. For child safety, we offer school-route monitoring, safe-zone alerts, and real-time location sharing so parents stay informed. For vehicle tracking, we cover auto-loan risk control, logistics fleets, commercial vehicles, and asset tracking—with route replay, overspeed alerts, and operations dashboards for full lifecycle visibility. As large language models and edge AI scale across industries, Newtrack embeds AI deeply into terminals and cloud platforms. Our AI multilingual translator delivers real-time multimodal translation across voice, text, and images for cross-border business and global expansion. The AI02 smart badge combines AI attendance, AV intercom, and field positioning for enterprise campuses and high-risk field work in power, chemical, and mining sectors. The F07AI personnel badge offers lightweight smart positioning, one-touch SOS, and anti-fraud protection. We are evolving from a positioning solutions provider to an AI+IoT full-scenario safety technology company—with mass-production-ready, customizable, integrable AI hardware that helps customers improve efficiency, digitize field operations, and communicate globally. Since our founding, we have upheld a people-first, integrity-driven approach, bringing together industry experts and combining advanced international IT practices with the realities of domestic enterprises. We provide end-to-end solutions that help organizations raise management standards and production capacity, stay competitive, and achieve sustainable growth. Our team includes experienced engineers, hardware and software R&D specialists, and sales professionals serving domestic and international markets. To build products that truly meet user needs, we iterate continuously, adopt leading technologies, and listen carefully to customer feedback—so every user receives outstanding service and experience. With the best products, the best service, and the best quality, Shenzhen Xinyuanrun Product Information Technology Co., Ltd. has partnered on numerous projects nationwide and strives to be your most trusted long-term partner. Our commitment: we do not produce nonconforming products or use substandard materials; we ensure proper product aging and full testing before shipment; and we provide unconditional replacement within one year for non-human damage.
Corporate Culture
Tinh thần khởi nghiệp
lòng biết ơn, trách nhiệm
Triết lý doanh nghiệp
Phát triển doanh nghiệp, đạt được thành công cá nhân và cống hiến cho xã hội
nội quy công ty
Giành được thị trường bằng sự chính trực, giành được sự phát triển bằng sự hợp tác, giành được lợi ích bằng cách quản lý và giành được cơ hội bằng cơ chế; thực hiện đầy đủ nguyên tắc quản lý lấy thị trường làm kim chỉ nam, lấy nhân tài làm cốt lõi, lấy hiệu quả và lợi ích làm mục tiêu.
Nguyên tắc việc làm
Nhìn vào điểm mạnh của con người, học hỏi điểm mạnh của con người, phát huy điểm mạnh của con người và dung thứ cho điểm yếu của con người